I’ve been fascinated by strategy since I was a kid—how people think, why some succeed while others struggle, and what separates good decisions from bad ones.
That curiosity took me into business, investing, psychology, and Eastern philosophy. Not to collect theories, but to find principles that actually stand up to real life.
Life has tested those principles more than once. I’m a cancer survivor. I built my own house by hand. I’ve trained in martial arts for over 17 years, been happily married for more than 25 years, and raised two incredible children along the way. I invested in Bitcoin long before it became mainstream. Over the last three decades I’ve built multiple businesses, one of which works on projects for brands including Ferrari, the NBA, Reebok, Michael Kors and Jeep.
None of what I share comes from theory alone. It comes from mentors, books, experience, and thousands of hours testing ideas on myself before ever suggesting them to anyone else.
This consultancy wasn’t planned. It grew out of my tattoo studio—thousands of conversations, one needle at a time, that kept turning into something more than tattoos. Clients would often stay long after the ink was finished to talk through the decisions they were facing. Enough of them told me those conversations changed how they saw a problem, or gave them the confidence to act, that I stopped treating it as a side effect of the job.
Life Strategy Consultant is simply those conversations, formalised.